Emotional gratification
beyond the app
Emotional gratification
beyond the app
Personal project management system for Pinterest app
Personal project management system for Pinterest app
TIMELINE
TIMELINE
March to April ‘24
March to April ‘24
MY ROLE
MY ROLE
Ideation, Research, UX/UI design
Ideation, Research, UX/UI design
MENTORS
MENTORS
Sigmund Abou Chrouch, Tanel Kärp, Jonathan Alexander Galea
Sigmund Abou Chrouch, Tanel Kärp, Jonathan Alexander Galea
INTRO
INTRO
“Pinterest is the visual inspiration platform where people come to search, save, and shop the best ideas in the world for all of life’s moments.”
There are many user groups but I focused on two big ones, which I have been both. Ones who have a project on hand and come to make a mood board for it, and others who come looking for ideas but end up procrastinating on the platform.
“Pinterest is the visual inspiration platform where people come to search, save, and shop the best ideas in the world for all of life’s moments.”
There are many user groups but I focused on two big ones, which I have been both. Ones who have a project on hand and come to make a mood board for it, and others who come looking for ideas but end up procrastinating on the platform.
THE GOAL
THE GOAL
Proud of themselves,
more Inspired,
sense of Belonging,
generally Enthusiastic
Proud of themselves,
more Inspired,
sense of Belonging,
generally Enthusiastic
THE CHALLENGE
THE CHALLENGE
This was a school project on Emotional Design. When you’re challenged to design for emotion you would tend to focus on turning negative emotions into positive ones. But I chose to emphasize even more the positive emotion and tried to give it long-lasting value.
This was a school project on Emotional Design. When you’re challenged to design for emotion you would tend to focus on turning negative emotions into positive ones. But I chose to emphasize even more the positive emotion and tried to give it long-lasting value.
THE PROBLEM
THE PROBLEM
What I perceive through mapping user journey was the current problem with Pinterest (although I’m a big fan) is that you are given a sense of accomplishment by adding pins to a mood board. Unless you’re already working on a project, you haven’t really accomplished anything, yet you feel like you have. And that feeling dissolves away as soon as you leave the platform. So...
What I perceive through mapping user journey was the current problem with Pinterest (although I’m a big fan) is that you are given a sense of accomplishment by adding pins to a mood board. Unless you’re already working on a project, you haven’t really accomplished anything, yet you feel like you have. And that feeling dissolves away as soon as you leave the platform. So...
How to encourage a sense of accomplishment through actions beyond the platform (bringing real value) and fostering belonging to a creative community along the way.
How to encourage a sense of accomplishment through actions beyond the platform (bringing real value) and fostering belonging to a creative community along the way.
WIREFLOW
WIREFLOW
OUTCOME
The app's project management system encourages creative community collaboration.
New feature onboarding introduces an icon.
The app's project management system encourages creative community collaboration.
New feature onboarding introduces an icon.
Limited active project slots to maintain achievable goals.
Collaboration or individual work on creative projects.
Limited active project slots to maintain achievable goals.
Collaboration or individual work on creative projects.
Set small milestones within the project for a sense of achievement.
Pin any ideas to a project for inspiration.
Set small milestones within the project for a sense of achievement.
Pin any ideas to a project for inspiration.
Edit pins upon project completion, with active pins serving as inspiration base.
New pins can be added with the completed project.
Edit pins upon project completion, with active pins serving as inspiration base.
New pins can be added with the completed project.
Create a shareable collage of project highlights in your style, (existing service on the platform) including images, doodles, and messages.
Create a shareable collage of project highlights in your style, (existing service on the platform) including images, doodles, and messages.
Completed projects can be shared on Pinterest, linking back to inspirational pins.
Projects can be privately saved for personal satisfaction.
Completed projects can be shared on Pinterest, linking back to inspirational pins.
Projects can be privately saved for personal satisfaction.
Public projects shared on socials can drive traffic back to the platform, inspiring others.
Public projects shared on socials can drive traffic back to the platform, inspiring others.